merchandising - brand extension
Course: Merchandising: Concept to Consumer
Project Focus: This semester-long project focuses on creating a collection of related products for the purpose of selling to a specific target market.
Highlighted points throughout this project include:
Developing a merchandising assortment and delivery plan
Planning a retail selling space for product line
Implementing visual merchandising techniques in a merchandising plan
Designing a promotion plan
Categories for Target Consumer:
Female, Ages 2-6, Extremely Price Conscious, Classic Style, Looking for Home Decor
The Old Navy Kids' Home Collection believes in integrating environmentally friendly materials throughout the collection to help solve outstanding issues through innovative solutions. Surround your little one's with materials that matter. That's style done the cool way.