merchandising - brand extension

Course: Merchandising: Concept to Consumer

Project Focus: This semester-long project focuses on creating a collection of related products for the purpose of selling to a specific target market.

Highlighted points throughout this project include: 

  1. Developing a merchandising assortment and delivery plan

  2. Planning a retail selling space for product line

  3. Implementing visual merchandising techniques in a merchandising plan

  4. Designing a promotion plan

Categories for Target Consumer:

Female, Ages 2-6, Extremely Price Conscious, Classic Style, Looking for Home Decor

The Old Navy Kids' Home Collection believes in integrating environmentally friendly materials throughout the collection to help solve outstanding issues through innovative solutions. Surround your little one's with materials that matter. That's style done the cool way.